Google Ads
We set it up properly before spending anything
Conversion tracking goes in before the first rupee goes out. We track calls, form fills, WhatsApp clicks, and whatever else counts as a lead for your business specifically. This step gets skipped more often than it should, and without it, every number in a monthly report is a guess.
Next is the most common problem we see: broad match with no negative keywords list. Bid on “digital marketing” and Google will happily show your ads to someone searching “digital marketing course.” You pay for a click from a person who was never going to hire anyone. We build the negative list in week one, and wasted spend drops fast after that.
Structure matters more than people expect. One campaign covering every service performs worse than separate campaigns split by service. Google’s system learns from what each campaign has converted on, and mixed signals slow that learning down. The same goes for SEO enquiries and ad enquiries, which behave differently on the same site, so we keep them in separate ad groups.
Bidding depends on how much data the account already has. We don’t hand a new account to smart bidding on day one. It has no history to learn from, so it guesses, and you pay for the guesses. Manual first, automation once there’s data.
We make each click cheaper and more likely to convert
Ad copy gets tested in pairs: two headlines, same landing page, same budget split. After a couple of weeks, one usually pulls ahead, and we drop the other.
Google scores every keyword you bid on, and a bad score means you pay more for the same position. Most people never check it. We do, and much of the first month’s cleanup exists to raise it.
We also look at your landing pages, even though that’s technically outside “ad management.” An ad can be perfectly targeted and still send someone to a slow page with no clear next step. That click is gone either way.
What you get, and what ads can't fix
You get campaign setup with proper structure and negatives, ongoing bid and budget management, ad copy testing, and a monthly report built around cost per lead instead of cost per click.
Ads can bring traffic fast. They can’t fix a weak offer or a price that’s out of line with the market. If that’s the real problem, we’ll tell you, and the fix probably has nothing to do with the ad account.